Have you had enough of not being enough?

Do you wish you could lead and succeed as your true self?

If your answer is “yes” or “HELL YES!”, then my coaching was made for you!

Un-Executive Coaching™ is tailored for Asian diaspora and racialized women who want to transform, not conform. You’ll get the support you deserve to achieve authentically with executive functioning, not “executive presence”.

Take the first step to Change Your Lens, See Your Worth, and Be Your Self!

Coach for Asian Diaspora Women Rosie Yeung

Coaching That Honours Your Identity, Trauma, and Truth

Un-Executive Coaching™ is a trauma-informed, culturally-aware coaching experience designed for Asian diaspora and racialized women who are exhausted by performance pressure, identity conflict, and the unspoken oppressive rules of corporate life.

Un-Executive Coaching™ is about holistic healing, not hustling. It’s built on the understanding that:

You’re not underperforming—you’re overcompensating in systems that weren’t made for you

You don’t need to change who you are—you need tools and support to be who you want to be

Your so-called “struggles” often come from trauma responses and coping strategies, not character flaws

This isn’t traditional executive coaching that demands you lean in, speak up, or be confident—it’s coaching that listens deeply, meets you where you are, and honours your full humanity.

Why It Works

Un-Executive Coaching™ integrates:

Trauma recovery practices grounded in neuroscience and psychology

Anti-oppressive, equity-based frameworks that uphold social justice, decolonization and anti-racism principles

Real-world strategy and HR expertise that balances your career aspirations with your lived reality

The goal isn’t to help you prove yourself to systems that undervalue you—it’s to help you feel better, live more fully, and make work work for you.

“I feel so privileged that I was able to work with Rosie.”

“At times when I felt like I didn’t have someone to talk to about deeply personal things, she was there for me. I know she cared so much about me being successful in my career transition. Just knowing that Rosie was in my corner, supporting me, and giving me tools and perspective was incredibly helpful. 

The way she weaves different modalities, teachings, and experiences into her practice is so unique. I wish more people had the opportunity to experience working with someone who doesn’t put themselves in one box but really thinks across different schools of thought to meet the needs of the people she works with. The world needs more of that, and I think Rosie is very innovative in that way.”

— Y., an East Asian-American woman

Hi! I’m Rosie, intersectional coach for intersectional folks.

I’m also an Asian-Canadian immigrant woman, Certified Trauma Recovery Coach and Certified Human Resources Leader.

I founded Changing Lenses because I saw that “the way the world works” doesn’t necessarily work for you.

Most of my clients are “model minority” women feeling conflicted between career, culture, and authenticity. My unique, award-winning coaching helps them break free from oppressive narratives and systemic limitations, so they can see their worth, heal their souls, and be their true selves!

I believe deeply in social justice, anti-‘isms, decolonization and equity, and I’m on a mission to expose and disrupt the systemic inequity and covert trauma embedded in capitalist corporate systems.

That’s why I created Un-Executive Coaching™, a culturally-affirming, trauma-informed evolution from traditional career coaching.

How My Coaching Can Support You

You don’t need a diagnosis or a breakdown to deserve support.

If you’re feeling stuck, stretched thin, or like you’re constantly in survival mode—this space is for you.

Here are some common challenges we can navigate together:

Burnout, Sick Leave & Accommodations

When work is harming your health, it’s not “just stress.” Whether you’re considering medical leave, navigating a toxic job, or unsure of your rights, my coaching provides space to think clearly and plan safely—without judgment or pressure.

Job Loss, Transition & the Search for Better

Job loss is hard enough without shame, fear, or endless rejection. This is a place for you to process what's happened, build back self-trust, and approach the next step with emotional safety and grounded confidence.

Career Growth &
Cultural Strength

You want to grow—but not at the expense of your values, wellbeing, or identity. Whether you're rising into a new role or self-advocating for the first time, I’ll help you stand strong in your identity and power, with self-belief, courage and resilience.

Workplace Trauma Care & Survival Strategy

Toxic leadership, microaggressions, and silent sabotage are more than “bad management”—they’re traumatizing. Together, we rebuild your stability and safety, while exploring options that restore your sense of control and dignity.

Trauma-Informed Performance Coaching

You can be smart and competent but still struggle with focus, follow-through, or feeling “behind”. If that sounds like you, you’re not broken–chronic stress and trauma affect how your brain and body function. I can help you calm the inner critic and find better ways forward—ones that actually work for you, in your life and career.

My coachees have reclaimed their self-worth, returned from medical leave with clarity, or walked away from toxic workplaces with peace of mind. 

Let’s talk about what you need—not what they expect from you.

The Un-Executive Coaching™ Process

Envision:
The Desired You

We begin by envisioning the kind of life that would give you true fulfilment and satisfaction, based on your individual beliefs, values, and desires. This includes your career aspirations and how work fits into your life.

Understand:
The Current You

Then we look at why you’re not living that life right now — not because there’s something wrong with you, but because of what happened to you (and is happening to you). Through an intersectional lens of culture, context, and characteristics, we’ll get to the heart of your challenges and co-create a plan for change.

Transform into:
The Authentic You

With compassion and empathy backed by neuroscience and psychology, we’ll take a holistic, mind-body-spirit approach to reach the life you long to live. Balancing reality, equity and authenticity, you’ll decide what, how, and when to change – so that you can transform, not conform!

Ready to stop coping and start living?

“Rosie has been instrumental in guiding me to see things from different perspectives.”

She asked insightful questions I’d never asked myself before, and pointed me to things I wouldn’t otherwise have arrived at.

Rosie showed me that we don't have to be alone in this world, that there are others we can rely on, that I’m not alone in this journey. And that there are tools, supports, and things that can help. I'm very grateful to have had access to Rosie in navigating my toxic work situation. 

I think what I loved the most was that I could definitely be my true self with her, because I could never do that with the coaches I worked with before. She’s so honest, genuine, candid, and insightful, she just naturally and calmly connects with people. It’s a gift.

It's been fantastic to work with you Rosie, thank you so much!

— M., a Latina-Canadian woman

Coaching Formats and Fees

Coaching is customized to meet your needs, and there are three flexible ways to work together depending on your goals, timeline, and situation.

HR Crisis Coaching

Typically used for:

  • Burnout, Sick Leave & Accommodations

  • Recent or Expected Job Loss

  • One-time salary or job offer negotiation

  • Getting “PIP’d” (put on a Performance Improvement Plan)

1 to 3 months | Hourly rate | Get started

Fixed-Term
Un-Executive Coaching™

Typically used for:

  • Job Loss & Job Search

  • Personal Growth, Career Advancement & Transition

  • Trauma-Informed Performance Coaching

3 to 6 months | $3,000 to $6,000 per package | Get started

Ongoing
Un-Executive Coaching™

Typically used for:

  • Job Loss & Job Search

  • Personal Growth, Career Advancement & Transition

  • Workplace Trauma Care & Survival Strategy

  • Trauma-Informed Performance Coaching

3 weeks to indefinite | $600 to $800 for 3 sessions | Get started

To increase access to trauma care for marginalized folks, I offer a limited number of subsidized packages for people in financial need. This is only possible thanks to the generosity of coachees with financial resources, and my personal commitment to people over profit. Changing Lenses receives no donations or corporate sponsorship.

Not sure which format is best for you?

We’ll figure it out together in an Attunement Call.

FAQ

  • The idea that traumatized = victimized is, in my opinion, another way that oppressive systems diminish the impact of trauma – especially covert traumas like gaslighting and discrimination. I believe trauma is the new mental health, in that it’s stigmatized and invalidated much like mental illnesses were (and still are) as “weak” and “too emotional”.

    I focus on trauma because it’s empowering for trauma survivors to name and acknowledge the severity of what they’ve experienced. We can’t heal if we don’t think we’re hurt. True resilience comes when we learn to feel the feels and process them, without repressing or masking them.

  • Hey, it’s a good thing if you aren’t traumatized! My coaching isn’t only for people with trauma histories. The fact is, significant past negative experiences and chronic stress affect our present capabilities, emotionally and cognitively. It can lead to hypervigilance and inability to trust others. It can also limit our capacity to learn, think, and problem-solve. If you’re struggling at all and want a holistic, judgment-free coach, book a chat with me and see if we vibe.

  • It varies depending on where we are on the journey. In general, we go with this flow:

    1. We open with a grounding check-in, and you set the focus and priorities for the session.

    2. I’ll provide coaching on your area of focus, which might include exercises, reflective questioning, and trauma-informed strategies to practice before the next session.;

    3. We close with a brief grounding and moment for introspection so you can synthesize your insights and feel complete before we finish.

    After each session, I’ll send you written notes that summarize the key points and coaching moments from our discussion, so you can easily reference what you learned.

  • Each session is one hour long and takes place over Zoom.

  • My coaching formats are also intersectional! The categories aren’t siloed; they’re just a guide to how I can support different situations. If you’re not sure which coaching format is best for you, no worries – we can figure that out in an Attunement Call.

  • In my view, there’s no such thing as what coaching/therapy is or isn’t. Most of the existing definitions were created by people with power and privilege, which doesn’t have you and me in mind.

    That said, I absolutely abide by the principles of do no harm and safety first. I’m not a licensed therapist and I don’t do anything in coaching I’m not trained or legally allowed to do, such as prescribe drugs. 

    I do use traditional coaching techniques like reflective questioning, goal-setting, and visioning, and I apply my trauma-informed intersectional lenses to them. I’m also trained in some techniques used by, but not limited to, therapists–such as mindfulness and somatic experiencing–and I apply them in coaching sessions when they’re appropriate and effective. You can see the full list of my relevant training and education on my About page.

    If you have more questions about my process and approach, I’m happy to give additional clarity in an Attunement Call.

  • I’ve coached intersectional folks from a range of backgrounds, including folks who self-identifed as white gay men, white straight women, Asian queer folks, people of colour, BIPOC folks, people with cPTSD, people with ADHD, neurodivergent folks, and much more. Un-Executive Coaching™ is designed to be compassionate, welcoming and inclusive for the people who need that the most. If that’s you, and you want me as your coach, I want you as my coachee.

Coachee Success Stories

  • “Through this intensive 6-week practice, I became more aware of my feelings and emotions, especially those that impact my mental wellness, and learned how to shift toward a positive mindset and outcome.

    As a coach, Rosie has the gift of guiding me and providing thought-provoking feedback based on a deep understanding and empathy of who I am - my unique upbringing, life story and cultural background. Her unbiased, non-judging attitude and insightful comments helped to create a supportive group dynamic and a safe space to share. Like a personal cheerleader, Rosie stood by me and saw my potential before I believed in myself.

    Because of her coaching program, I am now able to better manage my stress and anxiety, go with the flow of life, and enjoy better relationships at home and at work with more patience, empathy and creativity. I highly recommend Rosie’s coaching programs to anyone who wants to feel empowered by positive energy, and not overwhelmed by negative emotions.”

    - K., an East Asian-Canadian woman

  • “Having worked in a toxic and racialized work environment, Rosie helped me to navigate the trauma that this experience left me with.  Her coaching program helped me to see through the issues in an empowered way and overcome the self-criticism and self-judgment. Rosie is highly knowledgeable and well-read; she has a myriad of resources that help you have a better understanding of an issue. 

    The Pod meetings were so impactful, Rosie listened empathetically to each of us, asked clarifying question that expounded issues and came alongside us on our growth and discovery journeys.

    I am so grateful to have had a coach so empathetic, so knowledgeable and so positive who encouraged me to see the potential in me that was long marred in self-judgment and other saboteurs.  I highly recommend this program for anyone bogged down by negativity and wants to experience a better, fuller life on the sage-side.”

    - G., an East African woman

  • “The conversations that I had with you made me feel seen and validated in a way that I hadn't felt for awhile. It also helped me reach the conclusion that the culture I was working in was not a fit for me and was actually a detriment to my mental health.

    As women of color and Asian women, feeling safe is a daily challenge, but I'm glad that I made the step to remove myself from a toxic environment and find a place that will hopefully make me feel more whole.

    I'm happy to share with you that I've found a new job and tomorrow's my last day at my current job. I'll enjoy the chance to learn from other women of color in leadership, which is such a rare opportunity.

    Anyhow, just wanted to drop you a note and let you know how much you helped me!”

    - Y., an East Asian-American woman

  • “I was empowered to not only identify my patterns of self-sabotage, but also build my mental fitness to break these patterns. The weekly Pod discussions motivated me to be accountable to complete the program exercises. I valued that all members of my Pod group (as well as Rosie) were women of colour – this is something I’ve never had access to in other programs I’ve attended, and fostered a sense of community and safety when sharing personal struggles and accomplishments. I highly recommend this program!”

    - S., a South Asian-Canadian woman

  • “This program has helped me become aware of some of the invisible ways of self-sabotage that may challenge people, especially racialized people, in the workplace. The content of the Positive Intelligence book and Shirzad’s instruction was easily accessible, but what impacted me the most were the directed discussions within our Pod group. Rosie brought in a focus each week and was very adaptive and responsive to each member’s contribution. She created an inviting and non-judgmental space for sharing failures and growth and building positive momentum. What a great model for the workplace!

    I highly recommend this program for anyone who is working in a team setting to be better equipped for conflict, self-awareness and facilitating team empowerment.”

    - V., an East Asian-Canadian woman

  • “She’s incredibly professional and knowledgeable and has a knack for finding solutions for professionals of colour to navigate the complex corporate world.

    She helped me put my best self forward and assert my worth in salary negotiations. As a result of her coaching, I’m more confident in my professional self and skills. She is an instrumental force in my latest professional successes.

    Working with her was one of the best decisions I made; if others do the same, they won’t go wrong. Rosie brings passion and expertise to each and everything she does. She has been my career strategist for the last year, and the results speak for themselves!”

    - U., a South Asian-Canadian woman

  • “Meeting you was one of the best things that ever happened this year. Finally, I can live my life as who I truly am: a loud and proud neurodivergent.

    I am at peace with the decision I have made. It is the best course of action for me to heal and move on.

    I hope you realize your positive impact on people's lives, especially mine. I am grateful to have you as my coach."

    - K., a neurodivergent South East Asian-Canadian Woman

  • “I learned the why and the how through Rosie's coaching and I now carry those tools with me daily.

    I would recommend the program to other women of color because there is value in finding a coach and a coaching program that sees you as a full and complete person, not a minority or a disadvantaged group.

    The biggest breakthrough that I experienced was learning to trust what my mind and body tell me. Before coaching, I was in such a state of dysregulation, that I couldn't be sure of what I was feeling or experiencing in my body. Now, I am able to quickly process and move forward without judgment or criticism of myself, my surroundings/circumstances, or anyone else.”

    - S., a Black American woman

  • “I figured it was my fault for not understanding how to navigate the system, but through Rosie’s career coaching I soon realized that it's the system itself that's broken.

    Rosie understands the importance of equality, and along with her knowledge of how the recruiting world works, her anti-racism lens offers a unique take on the whole job search process. I always thought having a good resume, cover letter and networking skills was enough. As important as those tools are, Rosie also believes that having a better understanding of yourself as a candidate is as equally valuable and sets a strong foundation that will help make surviving the job search process easier.

    Thanks to Rosie I no longer feel like I have to settle for any job just to make money by compromising my beliefs.”

    - F., a South Asian-Canadian woman

  • “During my job search in 2019, Rosie helped me navigate my career while staying positive. She assisted in formulating my career goals and navigating opportunities that fit my career aspirations.

    Based on her experience as a director in a multinational not-for-profit and a recruiter for one of the biggest recruitment firms, Rosie helped me build my portfolio to identify my strengths and navigate through unconscious and conscious biases prevalent in the recruitment industry.

    As a racialized person, I greatly benefited from the coaching she provided and would recommend Rosie as a coach to assist with your job search. It is worth it to have her on your side!”

    - A., a South Asian-Canadian man